ASOwl: ASO & Listing Audit

Audit, improve and submit your App Store listing from one native Mac app. Check metadata, create screenshots, preview changes and send them to App Store Connect when you're ready.

ASOwl is built for indie developers and small teams who manage apps on the App Store. Its audit scores your listing from 0–100 and links each point to a finding you can open and fix, including issues with your name, subtitle, keyword field, description, screenshots, languages and in-app purchases.

Check before you submit

Run checks for missing or incorrectly sized screenshots, transparency, unverifiable claims, pricing wording, age rating answers and export compliance. ASOwl helps you spot issues; it doesn't promise App Review approval.

Research and create

Explore keyword gaps, including phrases competitors in your category rank for that you don't, and check US store ranks. Tyto, the built-in AI assistant, can draft listing text, explain audit findings with evidence and translate listings for new markets. Create screenshot sets from captures of your real app, sized for iPhone, iPad or Mac. Your real UI is not redrawn.

Preview, apply and track

Preview your search result and product page before and after changes. Review edits line by line, then confirm before ASOwl pushes them to App Store Connect. Changes are recorded, and you can revert a field or a whole update. ASOwl also manages custom product pages, in-app purchases and subscriptions, offer codes, win-back offers, TestFlight and review status alerts.

Connect analytics reports from Apple to view impressions, product page views, downloads and conversion, with before-and-after results for listing changes and plain-language tips.

Local-first privacy

Your App Store Connect API key stays in your Mac's Keychain and is never uploaded. Projects are stored on your Mac. AI requests send only what each task needs.

Pricing and requirements

Discovery signals