SAM Golf

Golf doesn’t need to be complicated. SAM is a simple personal golf caddie designed for everyday golfers who just want help choosing the next club. Practice with SAM, let it learn how you actually hit your clubs, and use what it learns when you play.

SAM LEARNS YOUR GAME Your distances are personal. SAM uses your practice history to gradually understand your clubs and build a picture of your game. The more useful practice information you give SAM, the more personal its recommendations can become.

PRACTICE WITH A PURPOSE SAM keeps practice simple. Work through short club-focused sessions, record how things went, and build a more useful picture of your real-world distances over time. No complicated launch-monitor data. No endless statistics. Just information you can actually use on the course.

ASK SAM Tell SAM the distance to your target and get a club suggestion based on what it knows about your game. SAM is designed to help make one question easier: “What should I hit?”

MADE FOR APPLE WATCH SAM can stay with you on your wrist while you play. Enter the distance, get your suggestion, and keep moving — without turning every shot into a screen session.

YOUR GAME, NOT SOMEONE ELSE’S SAM isn’t built around how far a tour professional hits a 7 Iron. It is built around you. Your clubs. Your practice. Your distances. Your game.

KEEP GOLF SIMPLE SAM is especially designed for beginners, improving golfers, weekend players, and anyone who wants useful guidance without turning golf into a spreadsheet. Practice. Learn. Play.

And let SAM get to know your game.

Discovery signals