WorkMagic AI

Growth doesn't stop at your laptop.

WorkMagic is a marketing measurement platform built on incrementality. The mobile app brings your performance data with you, so you can keep track of which channels, tactics, campaigns, or even individual creatives are driving incremental performance across your entire business, including your online, marketplace, and retail channels.

Every key metric, the moment you open the app Our overview gives you an immediate read on top-level performance for all your key metrics: ROAS, blended sales, MER, CAC, profit on ad spend, new customer acquisition, and much more, all in one place.

Dive into your media mix in a couple of taps • Find which ad channels are driving the highest ROI across every sale you make, from Meta, Google, and TikTok to CTV, affiliate, email, and emerging channels. • Dive into the campaigns, ad sets, and creatives that are giving you cost-effective growth, and spot the ones quietly burning budget. • Find out if your marketing efforts aren't just driving growth, but profitable growth. • See the halo effect: how advertising on one channel lifts sales on another, across DTC, Amazon, TikTok Shop, and retail. • Follow your geo incrementality tests from launch to readout and check measured lift wherever you are.

How WorkMagic measures WorkMagic is built on Triangulated Measurement: establish truth with incrementality testing, then use it to power everything else. • Geo incrementality testing - automated lift tests designed to measure the real, causal impact of your spend. • Omnichannel causal attribution - an attribution model calibrated by your own lift tests, capturing how every part of your marketing mix, from channel level to creative level, affects all of your sales channels. • Causal media mix modeling (MMM) - media mix modeling calibrated with both historical data and your own incrementality test results, so budget planning reflects measured impact rather than last-click reporting.

Built for ecommerce and omnichannel brands Growth leaders, performance marketers, media buyers, founders, agencies, and finance teams use WorkMagic to work from a single source of truth, so marketing and finance can align on the same numbers when deciding where the next dollar goes.

What you can do with it • Work with incremental ROAS, incremental CAC, and MER rather than platform-reported estimates alone. • Plan budgets along your own revenue curves against your profitability targets. • Bring retail, marketplace, and offline data into the same measurement system as your paid media.

Connecting your data Direct integrations with major ad, CTV, marketing automation, logistics, and analytics platforms, plus retail and first-party data through S3, Snowflake, Google Sheets, and email.

WorkMagic AI is built for existing WorkMagic customers and requires an account to sign in. Learn more at https://workmagic.io

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