Power Studio: Live Sale Script

Selling live is a performance, and the words are the hard part.

You know your stock. Then the camera is on you, forty pieces are waiting, and what comes out is "a green rhinestone brooch." The piece sells for twelve dollars instead of forty, and you knew better.

Lights, Camera, Live gives you the words.

HOW IT WORKS

- Photograph each piece in the order you will hold it up. Shoot fast; the lines arrive while you keep going. - Every piece comes back with one or two sentences written to be SAID, not read - short enough for the eight seconds you actually have. - Under each line: what to say when somebody in the chat asks about a mark, a length, a clasp. "Let me flip it over and check the back." - Tap GO LIVE and the screen fills with one piece at a time, in type you can read at arm's length. Swipe to the next. The screen stays awake. - Mark a piece sold with your thumb as you go. What is left at the end is your list of what still needs listing.

IT SOUNDS LIKE YOU

Point it at a report of your own listings - the file you can download from eBay or Etsy - and it reads how you write: how you open, the words you reach for, how you state condition. No report? Take pictures of three of your own listings instead. The words are read on this phone.

Rewrite any line and it keeps your version. Twenty shows in, it sounds more like you than it did on the first.

WHAT IT WILL NOT SAY

It never puts a value on a piece. It never names a maker from a photograph, only from a mark you can read yourself. It never calls unmarked metal silver or gold, never names a gemstone off a picture, and never uses the word rare.

A claim made out loud on video is still a claim, and it is the only description your buyer gets.

LOT NUMBERS

Signaux de découverte